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We deeply apologize for the inconvenience.

Sincerely yours,
WMF Team
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Privacy Social Media

Social Media Privacy Policy

We are happy that you visit the WMF Retail GmbH on one of our social media appearances. The security and protection of your data is of great importance to us. In the following we would like to inform you about the processing of your personal data and inform you about your rights.

WMF Retail GmbH dissociates itself from competitions on Facebook and Instagram among others also for the purpose of generating personal data. These competitions are not carried out by WMF Retail GmbH or on its behalf.


1. Controller

WMF Retail GmbH, WMF Platz 1, 73312 Geislingen, Germany, together with Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (hereinafter "Facebook") and Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA (hereinafter "Instagram") are jointly responsible for the operation of the respective social media presence within the meaning of the General Data Protection Regulation (GDPR) (see also ruling of the European Court of Justice of 05.06.2018 on joint responsibility for the operation of a Facebook page). Please note that Facebook and Instagram collect certain information from you, even if you do not have a Facebook account or are not logged in. For more information on data processing, please refer to Facebook's Privacy Policy or Instagram'sPrivacy Policy.


2. Purposes of the processing

The data is processed by us for the following purposes:

  • Consumer Relation Management
  • Customer service
  • Target group oriented optimization of our social media appearances


3. Categories of data processed:

We process the following categories of data of your personal data:

  • Communication data (e.g. user names)
  • Content data (e.g. content of messages)
  • Metadata (data to establish communication)


For us as the operator of the respective social media page, only your profile is visible. Which information can be viewed here depends on your personal settings. In addition, we process your personal data (e.g. user name, message content, etc.) if you contact us by message or write a post on our site.


4. Legal basis:

The processing is based on our legitimate interest (Art. 6 para.1 f) GDPR), in particular to be able to contact you, respond to your contributions and adapt and improve our social media appearances to the interests of our target groups.


5. Storage duration:

We store your personal data for as long as they are necessary for the purpose of collection or for as long as there is a legal obligation to store them.


6. Use of standard functionalities:


6.1 Use of standard statistic tools:

WMF Retail GmbH uses on the social media appearance the statistic possibilities, which are provided by the provider by default ("Facebook Insights" or "Instagram Insights") to evaluate statistical data.

For a selectable period of time as well as for the different categories (subscribers, reached persons, interacting persons) the following data is provided in relation to our Facebook or Instagram presence:

Total number of page views, "Like" information, page activity, post interactions, reach, video views, post reach, comments, shared content, responses, proportion of men and women, country and city of origin, language, shop views and clicks, clicks on route planners, clicks on phone numbers.

We use the available data to make our contributions and activities on our social media activities more attractive to users (for example, to address our customers in a more customized way or to optimize our contributions in terms of their visiting times).

However, please note that Facebook and Instagram may still use tracking tools and cookies. Please see the Facebook or Instagramprivacy policy for more information.


6.2 Use of Messenger Services:

You also have the option to contact us via direct message ("Facebook Messenger" or "Instagram Direct Message") if you have any questions or suggestions.


6.3 Use of Pinterest:

We maintain an online presence at Pinterest to present our products and services, as well as our company, and to communicate with customers and interested parties. Pinterest is a service of Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA.

We would like to point out that by using Pinterest, there is a possibility that users' data may be processed outside the European Union, in particular in the USA. This may entail risks for the users, for example in the assertion of the rights of those affected. We also do not have access to the data of Pinterest users, as this is exclusively held by Pinterest. Pinterest Inc. is certified according to the Privacy Shield and is therefore committed to complying with European data protection standards. More details about the certification can be found under the following link:

Pinterest's privacy policy can be found at


7. Your rights:

In detail you are entitled to the following rights:

  • Right to information according to Art.15 GDPR
  • Right of rectification or deletion under Art. 16 and Art. 17 GDPR
  • Right to restrict processing under Art. 18 GDPR
  • Right of objection under Art. 21 GDPR
  • Right to data transferability according to Art. 20 GDPR
  • Complaint to a data protection supervisory authority under Art. 77 GDPR

You can assert all rights under the contact information provided or directly by direct message on our respective social media site.


8. Contact person for data privacy at WMF:

Our appointed data privacy officer is at your disposal for questions regarding data protection and processing of your personal data. You can reach us by mail to WMF Retail GmbH, Data Protection, WMF Platz 1, 73312 Geislingen or via the following contact form.


Status January 2020

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