130 square metres of stylish tableware13/03/2015
January 2012 saw the two premium brands HEPP and Bauscher enter into a commercial partnership to enable them to act as a full-line distributor on the German market, offering a range of superior-quality porcelainware and cutlery. This was followed two years later by the creation of the joint venture Bauscher HEPP Inc. in the US city of Raleigh (North Carolina), to which the holding companies of both brands, proHeq GmbH and BHS tabletop AG, belong with shares of 49% and 51% respectively. "The US market is of crucial importance to the hotel industry because numerous international hotel chains are headquartered there," explains Thomas Heinen, Managing Director of proHeq GmbH. "Adapting our sales structure to suit this market will enable us to meet the current demand there in full." Today a Key Account Manager and four regional Sales Managers, together with independent sales representatives, look after and work closely with clients throughout North America. In addition to HEPP and Bauscher, the brands WMF Hotel, Tafelstern and Luigi Bormiolo also belong to the company's portfolio. And its strategy is proving successful: "The success of the joint venture thus far demonstrates the importance of adopting different strategies that are adapted to suit local market conditions. This is why we will continue to develop innovative concepts for different countries," says Heinen.
The stylish showroom in Chicago is Bauscher HEPP Inc.'s second branch in the USA, as the company's headquarters in Raleigh contain not only the offices of its 15 employees but also a 300 square-metre studio for holding exhibitions and events.
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HEPP – a brand of proHeq GmbH – is based in Birkenfeld, near Pforzheim, Germany, and internationally it ranks among the leading suppliers of tableware. The company uses highly specialised production techniques to manufacture the world's most diversified range of tableware and serving ware – from cutlery through coffee pots and accompaniments to chafing dishes and food distribution systems. Materials and workmanship are among the highlights, but Hepp products also meet ultra-high requirements in terms of design, quality and practicality. Those were the principles on which brothers Carl and Otto Hepp originally founded their company back in 1863, so they are justly acclaimed as the inventors of hotel silverware. Traditional values such as reliability and quality still apply and together with innovative drive, the development of new techniques and products and flexible manufacturing, they remain the foundation for the company's success today. Worldwide, Hepp is a supplier of choice to premium hotels, hotel chains and restaurants, and also to quality-conscious catering firms, international cruise lines, airlines and rail companies.
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