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Whether Stuttgart or Shanghai: WMF Group delivers purchases directly from individual retail outlets all the way to China

Whether Stuttgart or Shanghai: WMF Group delivers purchases directly from individual retail outlets all the way to China

27/10/2016
  • New app enables customers to test products in stores and then arrange for them to be delivered to their home – regardless of whether they live in Germany or in China
  • Pilot phase in Munich branch off to a successful start
  • Special Asian payment options and customs fees incorporated into process
  • Chinese-speaking personnel at local WMF branches
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IFA 2016: WMF Consumer Electric present themed stand concept and major product offensive

IFA 2016: WMF Consumer Electric present themed stand concept and major product offensive

30/08/2016

Geislingen/Steige The WMF Group's Consumer Electric division will be in attendance at this year's IFA with a bigger and completely reworked stand concept. The appearance is also organised by theme: all current trend and product themes are prominently displayed and so create the perfect setting for the WMF kitchen appliances. Accordingly, the brand image is geared further towards the various themes instead of strictly ordering the products into series. Famous German TV chef and blogger Nicole Just, as well as champion chef Thomas Brunk and others, will be on hand to demonstrate the products to our international visitors in person.

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IFA 2016: WMF Consumer Electric present themed stand concept and major product offensive

IFA 2016: WMF Consumer Electric present themed stand concept and major product offensive

30/08/2016

Geislingen/Steige The WMF Group's Consumer Electric division will be in attendance at this year's IFA with a bigger and completely reworked stand concept. The appearance is also organised by theme: all current trend and product themes are prominently displayed and so create the perfect setting for the WMF kitchen appliances. Accordingly, the brand image is geared further towards the various themes instead of strictly ordering the products into series. Famous German TV chef and blogger Nicole Just, as well as champion chef Thomas Brunk and others, will be on hand to demonstrate the products to our international visitors in person.

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Ground-breaking ceremony for new 1,100 square metre knife production hall in Hayingen

Ground-breaking ceremony for new 1,100 square metre knife production hall in Hayingen

03/08/2016

Geislingen/SteigeThe traditional ground-breaking ceremony marked the start of the construction work to expand the production facilities at the WMF knife forge in Hayingen. The construction work takes account of the high demand for high-quality knives that are "made in Germany" with patented Performance Cut technology from the WMF Group, as a result of which larger production facilities are required. Stiftung Warentest declared the forged steel WMF knives from Hayingen as the sharpest knives in Germany in a recent test.

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The consumers have voted: WMF is once again the “Brand of the Year” for small kitchen appliances

The consumers have voted: WMF is once again the “Brand of the Year” for small kitchen appliances

22/06/2016

Geislingen/SteigeEvery year, the more than two million readers of Auerbach Verlags publications and online portals are called upon to vote for their favourite products and brands of the year. The result of this reader survey was that WMF was voted the top brand and crowned Brand of the Year for small kitchen appliances for the second time. Auerbach Verlag sells magazines such as HAUS & GARTEN TEST, DIGITAL FERNSEHEN and AUDIO TEST among other publications.

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