Press

09 March 2018

WMF Group launches digital revolution in the coffee machine industry

Geislingen/Steige – Coffee excellence meets digital solutions: The WMF Group is at the forefront of digitalisation in the coffee machine sector with the as-standard networking of professional coffee machines. This technology creates transparency for the operators of coffee machines and allows them to get the maximum out of their coffee business.

• New app enables customers to test products in stores and then arrange for them to be delivered to their home – regardless of whether they live in Germany or in China
• Pilot phase in Munich branch off to a successful start
• Special Asian payment options and customs fees incorporated into process
• Chinese-speaking personnel at local WMF branches

Geislingen/Steige –The WMF Group's Consumer Electric division will be in attendance at this year's IFA with a bigger and completely reworked stand concept. The appearance is also organised by theme: all current trend and product themes are prominently displayed and so create the perfect setting for the WMF kitchen appliances. Accordingly, the brand image is geared further towards the various themes instead of strictly ordering the products into series. Famous German TV chef and blogger Nicole Just, as well as champion chef Thomas Brunk and others, will be on hand to demonstrate the products to our international visitors in person.

Geislingen/Steige –The WMF Group's Consumer Electric division will be in attendance at this year's IFA with a bigger and completely reworked stand concept. The appearance is also organised by theme: all current trend and product themes are prominently displayed and so create the perfect setting for the WMF kitchen appliances. Accordingly, the brand image is geared further towards the various themes instead of strictly ordering the products into series. Famous German TV chef and blogger Nicole Just, as well as champion chef Thomas Brunk and others, will be on hand to demonstrate the products to our international visitors in person.

Geislingen/Steige – The traditional ground-breaking ceremony marked the start of the construction work to expand the production facilities at the WMF knife forge in Hayingen. The construction work takes account of the high demand for high-quality knives that are "made in Germany" with patented Performance Cut technology from the WMF Group, as a result of which larger production facilities are required. Stiftung Warentest declared the forged steel WMF knives from Hayingen as the sharpest knives in Germany in a recent test.