Press

Birkenfeld - WMF Professional appears with a complete new look for this year's Internorga. The transformed corporate design stages the brand's extensive product world with spotlights on diversity of styles and applications. 

Birkenfeld - Partum from Hepp is a cutlery model developed to meet the widest of requirements in the hotel and catering industry: it has the elegance of design to shine in table settings for a classic three-course meal or any extended brunch.

Birkenfeld - A one-stop store bringing individual gastronomy concepts right up to the table – that is the objective of the new "WMF Gastro Profi" sales model that WMF Professional is debuting officially at Intergastra 2016. Hotel, restaurant, system gastronomy or hospital – WMF Gastro Profi offers the comprehensive range of designs and solutions for cutlery, glassware, porcelainware, coffee machines and kitchen infrastructure that meets the requirements of all these differing target groups. 

Geislingen/Steige – WMF has taken first place in the “Beste Wachstumsmarke” [Best Growth Brand] category of the German “best brands” ranking this year. The ranking is based on a study by the German Society for Consumer Research (GfK) in which more than 3,000 consumers were questioned. The participants can choose from 250 potential “best brand” candidates from around 40 industries. The consumers thus choose which of the most successful German brands receive awards. The ranking takes account of both the financial success and the popularity of the brand from the customer’s perspective. In the past year, the WMF Group has been able to significantly increase both its worldwide market share and the attractiveness of the brands to customers. As a result, the WMF brand has increased turnover by 13 per cent in the financial year 2015 alone. 

Geislingen/Steige – The WMF Group increased its sales significantly in the 2015 financial year by +4 percent to EUR 1.061 billion, according to provisional results. This growth was mainly due to the strong increase in the international business and persistently high global demand for professional coffee machines. International sales reached 50 percent of total sales for the first time.