Geislingen/Steige – WMF has taken first place in the “Beste Wachstumsmarke” [Best Growth Brand] category of the German “best brands” ranking this year. The ranking is based on a study by the German Society for Consumer Research (GfK) in which more than 3,000 consumers were questioned. The participants can choose from 250 potential “best brand” candidates from around 40 industries. The consumers thus choose which of the most successful German brands receive awards. The ranking takes account of both the financial success and the popularity of the brand from the customer’s perspective. In the past year, the WMF Group has been able to significantly increase both its worldwide market share and the attractiveness of the brands to customers. As a result, the WMF brand has increased turnover by 13 per cent in the financial year 2015 alone.