Press

The next big thing right down to the smallest detail

 

Berlin, IFA 2016 – The compact WMF KITCHENminis® have won their place in many hearts and kitchens in recent years. They impress with a wide range of space-saving appliances. Developed for smaller households, they have primarily found their niche among city dwellers. Five new WMF KITCHENminis® are now available, in the breakfast range, as clever helpers for preparing food and also as attractive table companions for your cosy dinner for two. The product range therefore now includes a total of 15 mini kitchen appliances of various kinds incorporating new innovations that meet the latest trends in nutrition. With or without meat, with plenty of fresh local produce – the options for preparing healthy and enjoyable food at home just got bigger. With this in mind, the new WMF KITCHENminis® help to promote the rediscovered awareness for cooking in the home: home-made meals just taste better, and by avoiding the use of any unnecessary ingredients they are healthier as well.

When developing the new additions to the range, particular focus was again given to ensuring maximum functionality even though the appliances are more compact. Importance was given to keeping the use of space, energy and resources to a minimum. The third generation WMF KITCHENminis® offer something new: Yoghurt Maker, Smoothie-to-go mixer, the compact glass waterkettle Vario with integrated tea-brewing function, space-saving Table grill for 2 and the Ice Cream Maker 3in1 for three different types of frozen dessert.

Geislingen/Steige – Every year, the more than two million readers of Auerbach Verlag’s publications and online portals are called upon to vote for their favourite products and brands of the year. The result of this reader survey was that WMF was voted the top brand and crowned Brand of the Year for small kitchen appliances for the second time. Auerbach Verlag sells magazines such as HAUS & GARTEN TEST, DIGITAL FERNSEHEN and AUDIO TEST among other publications.

Geislingen/Steige - The cruise ships of the AIDA fleet have always been among the trendsetters in the industry. The revolutionary experience concept of the cruise liners leaves nothing to be desired with regard to service, entertainment and cuisine. So it's little wonder that AIDAcara passengers also go into raptures over their enjoyment of the coffee. Recently, guests have been able to indulge themselves in the heavenly coffee creations made with the WMF espresso portafilter concept at the newly redesigned pool bar.

Geislingen/Steige - The spring trade shows in Stuttgart and Hamburg were a complete success for WMF, the coffee machine manufacturer from Geislingen. The WMF espresso portafilter concept and its associated “Unstoppable Quality Tour” impressed the international audience of experts, as did the smart “Bag-in-Box” system – a milk solution from the private Naarmann dairy, which is now available via a standard WMF connector for all automatic WMF New-Generation-Platform coffee machines.

Geislingen/Steige - Digitalisation is not a trend, but a far-reaching social evolution. Against this backdrop, the WMF Group presented its new technology concept “Future in a Box” at the spring 2016 trade shows. It provides gastronomes, hoteliers and coffee-machine operators with all the necessary standard tools for the digital customer experiences of the future.