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Press

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Redesign for 'Barock' line from WMF

Redesign for 'Barock' line from WMF

11/03/2016  
Birkenfeld - Barock, the well-proven cutlery line from WMF Professional, has a new silhouette. So now this subtly composed flatware in classic design complies even more closely with the modern-day requirements of quality table culture. 
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One single, harmonic whole: WMF Professional with new brand image

One single, harmonic whole: WMF Professional with new brand image

11/03/2016  
Birkenfeld - WMF Professional appears with a complete new look for this year's Internorga. The transformed corporate design stages the brand's extensive product world with spotlights on diversity of styles and applications. 
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One cutlery collection, many different occasions: Hepp presents

One cutlery collection, many different occasions: Hepp presents "Partum"

11/03/2016  
Birkenfeld - Partum from Hepp is a cutlery model developed to meet the widest of requirements in the hotel and catering industry: it has the elegance of design to shine in table settings for a classic three-course meal or any extended brunch.

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WMF Professional has rebranded

WMF Professional has rebranded

20/02/2016  
Birkenfeld - A one-stop store bringing individual gastronomy concepts right up to the table – that is the objective of the new "WMF Gastro Profi" sales model that WMF Professional is debuting officially at Intergastra 2016. Hotel, restaurant, system gastronomy or hospital – WMF Gastro Profi offers the comprehensive range of designs and solutions for cutlery, glassware, porcelainware, coffee machines and kitchen infrastructure that meets the requirements of all these differing target groups. 
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WMF wins “Beste Wachstumsmarke” [Best Growth Brand] award

WMF wins “Beste Wachstumsmarke” [Best Growth Brand] award

18/02/2016

Geislingen/Steige – WMF has taken first place in the “Beste Wachstumsmarke” [Best Growth Brand] category of the German “best brands” ranking this year. The ranking is based on a study by the German Society for Consumer Research (GfK) in which more than 3,000 consumers were questioned. The participants can choose from 250 potential “best brand” candidates from around 40 industries. The consumers thus choose which of the most successful German brands receive awards. The ranking takes account of both the financial success and the popularity of the brand from the customer’s perspective. In the past year, the WMF Group has been able to significantly increase both its worldwide market share and the attractiveness of the brands to customers. As a result, the WMF brand has increased turnover by 13 per cent in the financial year 2015 alone. 

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