Geislingen/Steige –The WMF Group's Consumer Electric division will be in attendance at this year's IFA with a bigger and completely reworked stand concept. The appearance is also organised by theme: all current trend and product themes are prominently displayed and so create the perfect setting for the WMF kitchen appliances. Accordingly, the brand image is geared further towards the various themes instead of strictly ordering the products into series. Famous German TV chef and blogger Nicole Just, as well as champion chef Thomas Brunk and others, will be on hand to demonstrate the products to our international visitors in person.
Geislingen/Steige – The traditional ground-breaking ceremony marked the start of the construction work to expand the production facilities at the WMF knife forge in Hayingen. The construction work takes account of the high demand for high-quality knives that are "made in Germany" with patented Performance Cut technology from the WMF Group, as a result of which larger production facilities are required. Stiftung Warentest declared the forged steel WMF knives from Hayingen as the sharpest knives in Germany in a recent test.
The next big thing right down to the smallest detail
Berlin, IFA 2016 – The compact WMF KITCHENminis® have won their place in many hearts and kitchens in recent years. They impress with a wide range of space-saving appliances. Developed for smaller households, they have primarily found their niche among city dwellers. Five new WMF KITCHENminis® are now available, in the breakfast range, as clever helpers for preparing food and also as attractive table companions for your cosy dinner for two. The product range therefore now includes a total of 15 mini kitchen appliances of various kinds incorporating new innovations that meet the latest trends in nutrition. With or without meat, with plenty of fresh local produce – the options for preparing healthy and enjoyable food at home just got bigger. With this in mind, the new WMF KITCHENminis® help to promote the rediscovered awareness for cooking in the home: home-made meals just taste better, and by avoiding the use of any unnecessary ingredients they are healthier as well.
When developing the new additions to the range, particular focus was again given to ensuring maximum functionality even though the appliances are more compact. Importance was given to keeping the use of space, energy and resources to a minimum. The third generation WMF KITCHENminis® offer something new: Yoghurt Maker, Smoothie-to-go mixer, the compact glass waterkettle Vario with integrated tea-brewing function, space-saving Table grill for 2 and the Ice Cream Maker 3in1 for three different types of frozen dessert.
Geislingen/Steige – Every year, the more than two million readers of Auerbach Verlag’s publications and online portals are called upon to vote for their favourite products and brands of the year. The result of this reader survey was that WMF was voted the top brand and crowned Brand of the Year for small kitchen appliances for the second time. Auerbach Verlag sells magazines such as HAUS & GARTEN TEST, DIGITAL FERNSEHEN and AUDIO TEST among other publications.