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Nürtingen-Geislingen University appoints chair of sustainable product management for WMF Group endowment

Nürtingen-Geislingen University appoints chair of sustainable product management for WMF Group endowment

Geislingen/Steige, 14 July 2015: The WMF Group-sponsored degree course in sustainable product management at Nürtingen-Geislingen University (NGU) is to get its first endowed chair. The post, financed by the WMF Group, will be filled by Professor Brigitte Biermann from the summer 2015 term onwards.

"Prof. Biermann is a recognised expert in the area of sustainability. Her desire to combine theory and practice will enrich the university and the WMF Group endowment," says CEO Peter Feld. "The endowed chair is a conscious strengthening of our ties with the NGU and our commitment to Geislingen."

Prof. Biermann is a political scientist. She studied in Bonn, Duisburg, Italy and the Netherlands. In addition to her academic expertise, she has many years' experience in corporate consultancy. "I consider it my duty to promote the transfer of knowledge between universities and classic SMEs," she says. "With the WMF Group as an on-site partner, our university can meet its demands for a large practical element, which naturally benefits our students."

Prof. Biermann's main tasks will involve developing individual measures and sustainability strategies designed to maximise sustainability effects within companies. "The greatest sustainability potential for companies lies in product development," she says. "Good product design can often remove non-sustainable effects. Sometimes all you need in order to achieve higher sustainability is not to do certain things." The new chair also wants to make students more aware of this.

This approach matches the values of the WMF Group, a global brand company famous for its design, innovation and functionality which also considers sustainable product development extremely important.

 "Sustainability criteria play an increasingly important role in customers' purchasing decisions," Peter Feld explains. "The degree course in sustainable product management thus creates an important balance between economic success factors and the responsible use of natural resources."

About the WMF Group

For more than 160 years, the brands that make up the WMF Group have represented the best in cooking, drinking and dining. Every day, hundreds of millions of people around the world use WMF, Silit and Kaiser products to prepare food, cook, bake, eat and drink in the comfort of their own home. And when they are not doing that, they are enjoying coffee specialities and foods prepared by the hotel and catering industry using products from WMF, Schaerer or Hepp. Our employees are passionate about bringing people together, whether at home, on the move or at high-end restaurants, in order to give them shared moments that are both precious and tasty. This is all possible thanks to our products, whose exceptional design, perfect functionality and highest quality provide wonderful culinary experiences. Our company has a proud tradition, and was founded in Geislingen an der Steige in Germany back in 1853. Almost 6,000 employees provide culinary joy at more than 40 locations worldwide. The WMF Group achieved sales of EUR 1,024.3 million in 2014.

About Nürtingen-Geislingen University (NGU)

More than 5,000 students are currently enrolled at the university's campuses in Nürtingen and Geislingen. The NGU offers a total of 25 bachelor's and master's degrees in the fields of business, the environment, planning and law. It has partnership programmes with 50 universities around the globe. All the NGU's faculties are geared towards sustainable development.

>> Download Press release (DOC)

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