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WMF launches second version of the Photo Simu app

WMF launches second version of the Photo Simu app
Geislingen/Steige - Since the WMF Photo Simu app was launched for true-to-scale 3D visualising of coffee machines and their add-on units and accessories, the virtual customer advice software program has been enjoying huge popularity. The new version 2.0 really takes the augmented reality app up a level in terms of user-friendliness and range of appliances.

If the user has the multilingual app installed on a tablet PC or Smartphone, he can navigate with the convenient MultiTouch surfaces through a broad range of WMF commercial coffee machine products. Once the preferred model and accessories have been selected, the chosen items then appear as a 3D or photorealistic image in the place indicated by the device's camera. This is achieved by means of DIN A4 sheet sized markers which the user requests by e-mail, prints out and places in the spot where he wishes to install the machine - whether on a bar counter, kitchen surface or mobile sideboard. When the automatic pairing is activated, the marker sends its 3-D location information to the end device so that the true-to-scale visulaisation can be created. The customer then gains a visual impression of how the machine in question will fit into its allocated position. Furthermore, it is possible to manually zoom the precisely measured depiction in and out and to try out alternative set-ups (angular dimension). The customer can then save the selected device in his photo gallery and send a digital photo of it by e-mail.

"During the development of Version 2.0, the emphasis was placed on an improved user interface with more modern, multi-touch gestures, optimised 3D technology, as well as the inclusion of an extensive range of machines. Thanks to these new features, Photo Simu is now in an even better position to actively assist our customers in the decentralised decision-making process", explains Melanie Nolte, Head of Distribution Marketing for Coffee Machines at WMF AG, while highlighting the advantages of the new version. Photo Simu is now available for download free of charge in the Apple App Store and the Android App Market.

Photo request
You can see images on our media portal at (search for „WMF-Simu-2014“). We will also be pleased to send you this file by e-mail on request. Contact: [email protected].

About the WMF Group
For more than 160 years, the brands that make up the WMF Group have represented the best in cooking, drinking and dining. Every day, hundreds of millions of people around the world use WMF, Silit and Kaiser products to prepare food, cook, bake, eat and drink in the comfort of their own home. And when they are not doing that, they are enjoying coffee specialities and foods prepared by the hotel and catering industry using products from WMF, Schaerer or Hepp. Our employees are passionate about bringing people together, whether at home, on the move or at high-end restaurants, in order to give them shared moments that are both precious and delicious. This is all possible thanks to our products, whose exceptional design, perfect functionality and highest quality provide wonderful culinary experiences. Our company has a proud tradition, and was founded in Geislingen an der Steige in Germany back in 1853. Almost 6,000 employees provide culinary joy at more than 40 locations worldwide. The WMF Group achieved sales of EUR 1,024.3 million in 2014.

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Contact for additional information:
Luise Glauert
Corporate Communications
WMF Platz 1 – D-73309 Geislingen
Tel.: +49 73 31 25 8153
Fax: +49 73 31 25 8061
[email protected]

Monika Nyendick - Press'n'Relations GmbH 
E-Mail: [email protected]
Telefon +49 (0)731 - 9628730