WMF Professional Coffee Machines plays a crucial role in the booming cruise industry01/10/2020
It’s not just a well-known fact among tourism experts that cruises are more popular than ever. In fact, the industry predicts an increase of 10 million more passengers for 2027 compared to today’s figures. Shipyard order books are full to the brim and more than a hundred new ships will be launched over the next few years. WMF Professional Coffee Machines is also on board, contributing to this impressive development with powerful and innovative technology. Fully automatic coffee machines from the southern German premium supplier fulfil all of the passengers’ coffee needs on around 75 percent of the cruise ships currently in service. However, WMF’s role as market leader is not based on the quality of the machines alone. A global service network of subsidiaries, partners and WMF-certified service providers ensures that the machines prepare the best coffee specialities at all times – even on the high seas. While the ocean liners are anchored in international ports, existing machines can be serviced and repaired or new models installed if necessary. Thanks to WMF’s extensive training, the service teams are well-prepared to support customers in implementing their concepts. This comprehensive service approach ensures that the “floating hotels” are always equipped with high-performing and durable coffee machines as well as outstanding coffee quality.
The cruise market is booming. Therefore, it comes as no surprise that ships from 27 different companies are now sailing the world’s oceans. The one thing they have in common is that their passengers expect the highest level of catering options. In terms of coffee solutions, WMF Professional Coffee Machines has evolved into the undisputed market leader over the past 20 years. A fact that is underlined by more than 5000 coffee machines, which are now used on a variety of cruise ships around the world. A large part of the industry relies on the technological ability and coffee expertise of the company based in Geislingen an der Steige.
The ideal machine for each ship
Depending on where the coffee machines are used on the ship (galley, bar, restaurant, etc.) and the design of the ship in question, different machines are suitable for different concepts. Thanks to its compact design, the WMF 1100 S fully automatic machine is, for example, an extremely efficient solution when space is limited and no more than 80 cups are to be prepared daily. On the other hand, the WMF 1500 S+ and WMF 5000 S+ machines prove their worth when it comes to meeting medium or high demand. If a particularly large number of guests are to be supplied with high-quality filter coffee, the WMF 9000 F is the unbeatable choice. The Internal Storage model is capable of preparing up to 500 cups per hour, while the External Storage model with integrated high-quantity brewing function can even prepare up to 100 litres in the same amount of time. If you want to combine quality and process reliability with the perfect barista feeling to offer your bar guests a very special experience, the semi-automatic WMF espresso portafilter is your best bet. All machines are extremely durable and easy to handle when preparing coffee and for cleaning. Moreover, they meet the highest hygiene requirements, such as the stringent USPH criteria which are a must for cruise lines.
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WMF Group GmbH
Senior Manager Global Brand & Communications
GBU Professional Coffee Machines
Eberhardstraße 35 – 73312 Geislingen, Germany
Tel.: +49 73 31 25 8589
[email protected] - www.wmf.com
Press and public relations:
c/o Press’n’Relations GmbH
Magirusstraße 33 – 89077 Ulm, Germany
Tel.: +49 731 96287-30
About the WMF Group
For over 160 years, WMF has been dedicated to achieving the perfect balance of design, functionality and quality. The company, based in southern Germany, is a global market leader in the Professional Coffee Machines (PCM) sector. With the aim of being the first choice worldwide for professional coffee solutions, the “made in Germany” quality seal combines premium products and innovative strength with peak performance and reliability.
At the core of the WMF PCM solutions portfolio is a clear message: Designed to Perform. The business unit from Geislingen an der Steige has just the right concept for every business model in the coffee sector – from high-performance fully automatic machines for coffee specialities and filter machines right through to fully automatic portafilters and innovative digitalisation concepts. Moreover, national and international customers alike benefit from high-quality consulting and service, based on the largest in-house service organisation for professional coffee machines in Europe. Regular training courses in the WMF training centres ensure that this expertise is continuously passed on to the entire global WMF service network.
At the end of 2016, WMF Group became part of the French Groupe SEB consortium. In this context, all B2B brands of the Group were recently brought together under the umbrella “SEB PROFESSIONAL”. In addition to WMF PCM, the umbrella brand also includes Schaerer and Wilbur Curtis coffee machines as well as the business division Professional Hotel Equipment with the brands WMF Professional and HEPP.
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