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WMF strengthens business in China through exclusive partnership with DKSH

WMF strengthens business in China through exclusive partnership with DKSH
In the future, WMF will join forces with DKSH — the leading company for market expansion services with a focus on Asia — in order to expand its activities in China. Today the two companies have signed an exclusive cooperation agreement. DKSH will thus take over the sale and servicing of fully automatic coffee machines for WMF in its growth market of China. This step is a key element in the continued implementation of WMF's strategic transformation programme. In the future, the company wants to grow its international business much more quickly and increase international revenue. China is one of WMF's most important target markets in this respect. "We have set ourselves the objective of developing the market in China much more intensively to help us stand up better to the competition and tap into greater potential than before," says Peter Feld, Chairman of the Executive Board. "We are therefore delighted that we have found a strong partner in DKSH, enabling us to rapidly push forward our market expansion plans in China."

DKSH offers WMF continued access to a broad customer base in the hospitality industry across the whole of China — from top-class hotels and restaurants to different department store, bakery and coffee house chains. Furthermore, on behalf of WMF in China, DKSH will also take care of market analyses tailored to the Chinese market, market research, marketing and sales as well as logistics and after sales. On the other hand, WMF has an extensive range of professional coffee machines that will enable DKSH's existing and new customers to develop innovative and profitable concepts within the coffee business.

"We really welcome the fact that WMF has made this important, strategic decision to work with us," explains Hanno Elbrächter, head of the global DKSH Business Unit Technology. "The excellent products from WMF perfectly complement our extensive product portfolio for the hospitality industry and we are convinced that this partnership will lead to sustainable and profitable growth for WMF's business in China."

WMF laid the foundation for market expansion in China at the start of 2014 and recruited the former Levis and Starbucks manager Christopher Cheng as Regional Manager to accelerate its ambitious growth course in China. "We have already made good progress in the Chinese market during a short period of time – in the first six months of the year alone our business has developed extremely well," says Peter Feld. "This is a good sign. However, we will not rest on our laurels," continues Feld.

About WMF
WMF is one of the leading premium manufacturers of cutlery, tableware and kitchen products as well as professional coffee machines. It offers its customers high-quality, innovative products that are distinguished by their sophisticated design and outstanding functionality. The company sets standards with its many innovations and is an important source of inspiration within the market. It is an organisation with a long tradition, having been founded in 1853 in Geislingen/Steige, and now operates on an international scale with 6,000 employees at more than 40 locations. WMF plans to strengthen its position in the future as a premium brand in the Consumer Goods, Coffee Machines and Professional Hotel Equipment business, especially in the growth market of China.

About DKSH
DKSH is the leading provider of market expansion services with a focus on Asia. As the term market expansion services suggests, DKSH helps other companies and brands to develop their business in new and existing markets. DKSH is an international company, headquartered in Zurich, and has been publicly listed on SIX, the Swiss stock exchange, since March 2012. With 735 locations in 35 countries — 710 of which are in Asia — and 26,700 employees, DKSH achieved revenue of CHF 9.6 billion (EUR 7.95 billion) in 2013.

The DKSH Business Unit Technology is the leading provider of market expansion services that develops a wide range of state-of-the-art technical systems and applications. This business unit offers solutions for investment goods and analysis instruments in the areas of finishing and production, energy, research, food and beverages, advanced metals and infrastructure. Its service portfolio includes market entrance studies and consultation, marketing, sales, application technology, after-sales services and project financing. With 85 locations in 17 countries and approximately 1,190 employees, of which 450 are service technicians, the Business Unit Technology achieved revenue of CHF 364 million (EUR 301.5 million) in 2013.

>> Download Press release (PDF)


For further information please contact:

DKSH Business Unit Technology
Viviane Notter
Communications Manager Business Unit Technology

Telephone +41 44 386 7294

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