WMF - TRADICIÓN ALEMANA DESDE 1853

WMF puede mirar con orgullo más de 160 años de tradición ofreciendo todo lo necesario para preparar, cocinar, servir y disfrutar

Nuestra historia

Desde hace más de 170 años, WMF es sinónimo de artesanía en metal, calidad excepcional, diseño sofisticado y décadas de experiencia en herramientas profesionales. Partiendo de la transformación del metal en sus inicios, la empresa ha desarrollado un amplio porfolio en tres áreas de negocio: productos de consumo, máquinas de café para el sector profesional y equipamiento para hoteles y restaurantes.

Los orígenes: Metallwarenfabrik Straub & Schweizer

En 1853, el propietario de un molino, Daniel Straub, junto con los hermanos Schweizer, fundó la fábrica metalúrgica Straub & Schweizer en Geislingen, con una plantilla de 16 empleados. Tan solo unos años más tarde, en 1862, la vajilla y los artículos de servicio plateados de Straub & Schweizer fueron galardonados con medallas de distinción en la Gran Exposición de Londres.

Con el objetivo de reforzar las ventas en el norte de Alemania, en 1868 se inauguró la primera tienda en Berlín, marcando el inicio de la actual red de tiendas del Grupo. En 1880, la empresa se fusionó con Metallwarenfabrik Ritter & Co., de Esslingen, dando lugar a la sociedad anónima Württembergische Metallwarenfabrik (WMF), con sede en Geislingen.

El fundador:
Daniel Straub

Poco antes de la fundación de WMF, Daniel Straub había creado su primera empresa manufacturera, Maschinenfabrik Geislingen, estrechamente vinculada a su participación en la construcción de la Geislinger Steige, que en aquel momento era la línea ferroviaria más empinada de Europa. Como experimentados artesanos del metal, los hermanos Friedrich y Louis Schweizer aportaron su valiosa experiencia técnica.

Nuestro logotipo

A partir de 1880, el logotipo de la empresa incorporó un avestruz caminando, que presumiblemente representaba el escudo familiar de Daniel Straub. El logotipo actual, con su característica disposición tipográfica, apareció por primera vez en un folleto en 1907. Se utilizó hasta 1925 y posteriormente fue rediseñado en 1965 y 2007 para adaptarse a los estilos contemporáneos.

Nuestra imagen

Los carteles publicitarios de WMF siempre han sabido captar las tendencias de cada época. Esto nos ha permitido destacar en un entorno altamente competitivo sin perder de vista el ADN de la marca. Independientemente del momento histórico, la publicidad de WMF ha reflejado siempre los principios de la empresa: el diseño, la producción y la comercialización de productos modernos, de alta calidad y con un gran valor práctico.

The history’s future: the WMF product archive

Together with the State Office for the Preservation of Historical Monuments, we have preserved an archive of products in our company building in Geislingen (Steige), which includes approx. 11,000 individual pieces from all areas of production – from purely functional goods to high-quality design objects based on the designs of well-known artists. It contains pieces from more than 150 years of artisan and industrial production as well as numerous unique items in the form of test pieces, hand samples or prototypes. All objects are recorded in a database with materials, techniques, dimensions, dates, designers and states of preservation, thus ensuring their long-term preservation and future accessibility.

1868 - The growth of plating and the first store

El crecimiento de WMF provino de la producción de artículos con baño de plata, como hervidores de té, candelabros y lámparas. Al mismo tiempo se abrió la primera tienda en Berlín, un hito en la expansión del negocio en Alemania.

Text Image Combination / Argument A (Image left)

1880 - WMF AG - The birth of the brand

With an impressive range of 966 articles, handcrafted in high quality, Straub & Schweizer merged with the metalworking company Ritter & Co. to become Württembergische Metallwarenfabrik (WMF) - the starting point of WMF AG.

1883 - The glassworks are established + the first WMF cutlery is produced

WMF creó su propio taller de vidrio en Geislingen con grabadores y cortadores de vidrio. Allí también se produjo la primera cubertería de la marca.

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An impressively wide product range

The galvanic silver plating of hollowware and cutlery becomes a focus at WMF. Every six months the product range grew by another 150 to 250 new articles. Thus WMF maintained its leading position with innovations and new patents. This led to a strengthening of brand awareness. The WMF product range in 1900 comprised 20,000 articles!

1911 - Expansion and "family" as leitmotif

Durante este período WMF invierte en sus instalaciones y empleados, y desarrolla importantes iniciativas sociales y de bienestar para su plantilla.

Text Image Combination / Argument A (Image left)

1921 - handcrafted by WMF

WMF produced and supplied hand-finished decorative household products throughout the world. The “Ikora” range and the company’s stained glass and metalware cemented WMF's reputation as a producer of German-made hand-finished products. During the 1920s, WMF demonstrated its design expertise and capacity to produce contemporary, premium design products.

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1927 - The year of pioneering innovation

Despite adverse economic conditions, strong momentum was building behind product innovation. WMF launched the first contemporary pressure cooker on the market and began production. Production also began on the first professional electrical coffee machines. These innovations formed the basis for the success enjoyed by WMF today.

Text Image Combination / Argument A (Image left)

1932 - WMF rust free, stainless steel cutlery

he introduction of the first rust free, stainless steel cutlery. WMF quickly started producing more of these rust free, stainless steel items for the dinner table. After World War 2, rust free Cromargan® stainless steel increasingly replaced silver-plated products in private homes.

Text Image Combination / Argument A (Image left)

1950 - The legendary Wagenfeld design era

During the 1950s, Wilhelm Wagenfeld was hugely influential on WMF products. The WMF product catalog underwent significant changes during the “Wagenfeld era” and WMF was increasingly seen as a contemporary brand with first-class design credentials.

1955 - The “Economic Miracle” - WMF expands

WMF expandió su producción “Made in Germany” abriendo nuevas fábricas, incluyendo una en Hayingen y otra en Riedlingen, consolidando su presencia en el país.

Text Image Combination / Argument A (Image left)

1965 - WMF kitchen knives- Made in Germany

Since the mid-1960s, WMF has successfully manufactured kitchen knives at its Hayingen factory in Southern Germany, which opened in 1955. Today, WMF is one of the world’s leading blade manufacturers.

Text Image Combination / Argument A (Image left)

1987 - Each WMF product gets its own designer

The mid-1980s saw the start of wide-scale collaborative projects with international designers. Alongside work produced by the company’s own design studio, the design of WMF products was also heavily influenced by a range of completely different designers.

Text Image Combination / Argument A (Image left)

2001 - WMF prepares for global challenges

With one eye on the international markets, all cookware products now came equipped with a TransTherm® universal base, suitable for all types of stove, including induction hobs. Product innovations were not the only more global aspect; internal communications also gained significance. During this period, WMF also attached importance to a modern architecture.

Text Image Combination / Argument A (Image left)

2006 - Electrifying: WMF made waves with its small electrical appliances

With exceptional design classics such as the WMF 1 and WMF 1000 coffee machines, as well as trend setters like the WMF KITCHENminis®, WMF enjoyed a successful entry to the small appliances market.

2009 - WMF’s shines with new innovation

Gracias a su impulso innovador, WMF desarrolló nuevas tecnologías y productos patentados con el objetivo común de que el cliente disfrute de la mejor experiencia culinaria al preparar, cocinar, servir y beber.

2017 - Excellence in quality and design

588 awards for WMF: WMF continues to receive design prizes for its innovative products with their sophisticated design and great functionality. By 2017, WMF had won 588 design prizes.

Our award-winning Impulse vacuum flasks secured the “Product Design 2017 Best of the Best” award.

Text Image Combination / Argument A (Image left)

WMF - The ultimate culinary experience

Today, WMF is Germany’s number 1 brand for household products and is enjoying constant growth across the world.

In addition to a wide range of special and serving cutlery, we also have a variety of children's cutlery in our range.

CUTLERY AS INDIVIDUAL AS YOU ARE

The popularity of WMF cutlery is based on three properties: top-quality workmanship, functionality and a variety of different designs. The wide range of WMF cutlery means that there is a suitable model in a range of different styles to match every individual taste.

Duo Visual B

Make preparation a pleasure

WMF - TRADICIÓN ALEMANA DESDE 1853

WMF puede mirar con orgullo más de 160 años de tradición ofreciendo todo lo necesario para preparar, cocinar, servir y disfrutar

Nuestra historia

Los orígenes: Metallwarenfabrik Straub & Schweizer

El fundador: Daniel Straub

Nuestro logotipo

Nuestra imagen

The history’s future: the WMF product archive

1868 - The growth of plating and the first store

Text Image Combination / Argument A (Image left)

1880 - WMF AG - The birth of the brand

With an impressive range of 966 articles, handcrafted in high quality, Straub & Schweizer merged with the metalworking company Ritter & Co. to become Württembergische Metallwarenfabrik (WMF) - the starting point of WMF AG.

1883 - The glassworks are established + the first WMF cutlery is produced

Text Image Combination / Argument A (Image left)

An impressively wide product range

1911 - Expansion and "family" as leitmotif

Text Image Combination / Argument A (Image left)

1921 - handcrafted by WMF

Text Image Combination / Argument A (Image left)

1927 - The year of pioneering innovation

Text Image Combination / Argument A (Image left)

1932 - WMF rust free, stainless steel cutlery

he introduction of the first rust free, stainless steel cutlery. WMF quickly started producing more of these rust free, stainless steel items for the dinner table. After World War 2, rust free Cromargan® stainless steel increasingly replaced silver-plated products in private homes.

Text Image Combination / Argument A (Image left)

1950 - The legendary Wagenfeld design era

During the 1950s, Wilhelm Wagenfeld was hugely influential on WMF products. The WMF product catalog underwent significant changes during the “Wagenfeld era” and WMF was increasingly seen as a contemporary brand with first-class design credentials.

1955 - The “Economic Miracle” - WMF expands

Text Image Combination / Argument A (Image left)

1965 - WMF kitchen knives- Made in Germany

Since the mid-1960s, WMF has successfully manufactured kitchen knives at its Hayingen factory in Southern Germany, which opened in 1955. Today, WMF is one of the world’s leading blade manufacturers.

Text Image Combination / Argument A (Image left)

1987 - Each WMF product gets its own designer

The mid-1980s saw the start of wide-scale collaborative projects with international designers. Alongside work produced by the company’s own design studio, the design of WMF products was also heavily influenced by a range of completely different designers.

Text Image Combination / Argument A (Image left)

2001 - WMF prepares for global challenges

Text Image Combination / Argument A (Image left)

2006 - Electrifying: WMF made waves with its small electrical appliances

With exceptional design classics such as the WMF 1 and WMF 1000 coffee machines, as well as trend setters like the WMF KITCHENminis®, WMF enjoyed a successful entry to the small appliances market.

2009 - WMF’s shines with new innovation

2017 - Excellence in quality and design

588 awards for WMF: WMF continues to receive design prizes for its innovative products with their sophisticated design and great functionality. By 2017, WMF had won 588 design prizes.

Our award-winning Impulse vacuum flasks secured the “Product Design 2017 Best of the Best” award.

Text Image Combination / Argument A (Image left)

WMF - The ultimate culinary experience

Today, WMF is Germany’s number 1 brand for household products and is enjoying constant growth across the world.

CUTLERY AS INDIVIDUAL AS YOU ARE

The popularity of WMF cutlery is based on three properties: top-quality workmanship, functionality and a variety of different designs. The wide range of WMF cutlery means that there is a suitable model in a range of different styles to match every individual taste.

Duo Visual B

Perfection – you can feel it in every moment.

Preparing

Cooking

Dinning

Drinking

Text Image Combination / Argument A (Image left)

Design

We are passionate about design. Using our products and every contact with the WMF brand is an aesthetic highpoint.

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El fundador:
Daniel Straub