Presse

Geislingen/Steige - This autumn, WMF Group will enter into a long-term partnership with the United Nations Children's Fund, UNICEF. The aim of the cooperation is to help children suffering from malnutrition and provide them with healthy nutrition. According to estimates by UNICEF, 165 million children around the world are affected by severe malnutrition. Together with UNICEF, the WMF Group wishes to ensure that the right of all children around the world to develop healthily is a reality.

Geislingen/Steige – The WMF Group will launch a whole new brand identity for its newly established consumer goods division at this year's Ambiente consumer goods trade fair in Frankfurt am Main, Germany, where for the first time WMF, Silit and Kaiser brands will be presented under the common WMF Group brand. "The new brand identity guides our customers and consumers much better through WMF Group’s brand environment," says Peter Feld, Chairman of the Executive Board at WMF. "This clear focus on our customers helps us continue to develop a global brand group, and we thus consistently implement one of our major core strategic goals."