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A
tidy knife block with all the most
important shapes and sizes of
blade is the new status symbol
in the kitchen – those who know
about these things invest in high-quality
knives. A survey by the German Institute for
Service Quality (DISQ) shows that a higher
price does not scare off people who have been
won over by the quality of the new knives.
Many of those surveyed were willing to reach
a bit deeper in their pocket for a good kitchen
knife. Almost 40 percent of customers spent
EUR 50 or more on their knife, while 42 per-
cent of those who owned a knife block spent
at least EUR 150. And more than four-fifths of
those surveyed said the performance of their
knives made them worth the price.
QUALITY ASSESSMENT “VERY GOOD”
The winner of the survey and thus the most
popular brand of kitchen knife is WMF.
The company’s range of knives performed
better than its competitors when it came
to price-performance ratio – 96 percent of
users said they were happy in this respect. In
addition to some very good results in terms of
product quality and range, the brand’s image
is also perceived positively. What’s more,
the number of people who have ever been
annoyed with WMF was the lowest of all the
brands surveyed at 2.5 percent. Two other
brands were rated as “Very good” in addition
to WMF. Eight manufacturers were rated as
FOR MORE THAN JUST BAKED GOODS
The blades of a good bread knife can handle crispy crusts and are
also easy on the sensitive insides of bread and bread rolls. The WMF
double serrated edge ensures even halves every time and fresh
bread can also be cut into smooth slices. The bread knife can also
cut soft fruits or delicate vegetables such as tomatoes without
crushing them.
RO B E R T O
(36) likes his home-
made bread best
with some spicy dip.
by WMF
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