WMF - German tradition since 1853.

WMF - GERMAN TRADITION SINCE 1853.

Everything you need for preparing, cooking, dining, and drinking. WMF can look back with pride on over 160 years of tradition.

1853 - year of foundation

Even as a child, I loved to build things and used to make models of my father’s waterwheels and windmill.

Daniel Straub, founder of WMF

1868 - The growth of plating and the first store

WMF’s growth derived from the production of Sheffield-plate products, such as tea kettles, chandeliers, and lamps. At the same time, the first branch opened in Berlin. This was a real milestone in the expansion of WMF’s business in Germany. These days, the company has around 200 of its own retail stores - 175 city-center stores and 25 outlet stores.

Text Image Combination / Argument A (Image left)

1880 - WMF AG - The birth of the brand

With an impressive range of 966 articles, handcrafted in high quality, Straub & Schweizer merged with the metalworking company Ritter & Co. to become Württembergische Metallwarenfabrik (WMF) - the starting point of WMF AG.

1883 - The glassworks are established + the first WMF cutlery is produced

WMF set up its own glassworks in Geislingen, boasting a glass-cutting workshop and engravers. The factory predominantly produced glass inserts for the containers housing the increasingly broad product range. The first WMF cutlery was also brought to the market.

Text Image Combination / Argument A (Image left)

An impressively wide product range

The galvanic silver plating of hollowware and cutlery becomes a focus at WMF. Every six months the product range grew by another 150 to 250 new articles. Thus WMF maintained its leading position with innovations and new patents. This led to a strengthening of brand awareness. The WMF product range in 1900 comprised 20,000 articles!

1911 - Expansion and "family" as leitmotif

Between 1911 and 1913, WMF invested in its production facilities and employees. At the same time, social policy and welfare were becoming increasingly important. Important developments included the “Millionenbau” staff restaurant and the “Fischhalle”, where workers were served meals.

Text Image Combination / Argument A (Image left)

1921 - handcrafted by WMF

WMF produced and supplied hand-finished decorative household products throughout the world. The “Ikora” range and the company’s stained glass and metalware cemented WMF's reputation as a producer of German-made hand-finished products. During the 1920s, WMF demonstrated its design expertise and capacity to produce contemporary, premium design products.

Text Image Combination / Argument A (Image left)

1927 - The year of pioneering innovation

Despite adverse economic conditions, strong momentum was building behind product innovation. WMF launched the first contemporary pressure cooker on the market and began production. Production also began on the first professional electrical coffee machines. These innovations formed the basis for the success enjoyed by WMF today.

Text Image Combination / Argument A (Image left)

1932 - WMF rust free, stainless steel cutlery

he introduction of the first rust free, stainless steel cutlery. WMF quickly started producing more of these rust free, stainless steel items for the dinner table. After World War 2, rust free Cromargan® stainless steel increasingly replaced silver-plated products in private homes.

Text Image Combination / Argument A (Image left)

1950 - The legendary Wagenfeld design era

During the 1950s, Wilhelm Wagenfeld was hugely influential on WMF products. The WMF product catalog underwent significant changes during the “Wagenfeld era” and WMF was increasingly seen as a contemporary brand with first-class design credentials.

1955 - The “Economic Miracle” - WMF expands

WMF expanded its Made in Germany production to a total of three manufacturing facilities. Shortly after the construction of a new factory in Hayingen in 1955, WMF opened a second in Riedlingen in 1956, moving its entire production of Silit cookware there two years later.

Text Image Combination / Argument A (Image left)

1965 - WMF kitchen knives- Made in Germany

Since the mid-1960s, WMF has successfully manufactured kitchen knives at its Hayingen factory in Southern Germany, which opened in 1955. Today, WMF is one of the world’s leading blade manufacturers.

Text Image Combination / Argument A (Image left)

1987 - Each WMF product gets its own designer

The mid-1980s saw the start of wide-scale collaborative projects with international designers. Alongside work produced by the company’s own design studio, the design of WMF products was also heavily influenced by a range of completely different designers.

Text Image Combination / Argument A (Image left)

2001 - WMF prepares for global challenges

With one eye on the international markets, all cookware products now came equipped with a TransTherm® universal base, suitable for all types of stove, including induction hobs. Product innovations were not the only more global aspect; internal communications also gained significance. During this period, WMF also attached importance to a modern architecture.

Text Image Combination / Argument A (Image left)

2006 - Electrifying: WMF made waves with its small electrical appliances

With exceptional design classics such as the WMF 1 and WMF 1000 coffee machines, as well as trend setters like the WMF KITCHENminis®, WMF enjoyed a successful entry to the small appliances market.

2009 - WMF’s shines with new innovation

Thanks to its innovative drive, WMF developed new, patented technologies and products with a common goal: for the customer to enjoy the ultimate culinary experience when preparing, cooking, dining, and drinking.

2017 - Excellence in quality and design

588 awards for WMF: WMF continues to receive design prizes for its innovative products with their sophisticated design and great functionality. By 2017, WMF had won 588 design prizes.

Our award-winning Impulse vacuum flasks secured the “Product Design 2017 Best of the Best” award.

Text Image Combination / Argument A (Image left)

WMF - The ultimate culinary experience

Today, WMF is Germany’s number 1 brand for household products and is enjoying constant growth across the world.

Duo Visual A (1/4/5/2)

And we’ve thoughtof the little ones too

In addition to a wide range of special and serving cutlery, we also have a variety of children's cutlery in our range.

CUTLERY AS INDIVIDUAL AS YOU ARE

The popularity of WMF cutlery is based on three properties: top-quality workmanship, functionality and a variety of different designs. The wide range of WMF cutlery means that there is a suitable model in a range of different styles to match every individual taste.

Duo Visual B

Make preparation a pleasure

The versatile and practical kitchen gadgets and spice grinders ensure that you can prepare and season in no time at all.

Welche Karaffe hätten Sie gerne?

Text Image Combination / Argument A (Image left)

Design

We are passionate about design. Using our products and every contact with the WMF brand is an aesthetic highpoint.

Stage Slider

Text rechts mit dark overlay über gesamten Textinhalt

Topping muffin candy marzipan dessert muffin ice cream bear claw apple pie. Soufflé danish tart cheesecake chocolate croissant sugar plum apple pie.

Text links mit dark overlay bei hover über gesamten Textinhalt

Apple pie jujubes topping biscuit sweet gingerbread.

Text rechts mit dark overlay über gesamten Slide

Apple pie jujubes topping biscuit sweet gingerbread.

Text zentriert mit white overlay über gesamten Textinhalt

Apple pie jujubes topping biscuit sweet gingerbread.

Banner A

Banner B

Subheadline / Claim

Explore

Explore 2

Karussel

Text zentriert mit dark overlay über gesamtes Slide

Gummies powder cake soufflé caramels dessert fruitcake. Toffee cake muffin gingerbread carrot cake jelly oat cake cake.

Text zentriert mit white overlay über gesamtes Slide

Wafer wafer candy cupcake lemon drops soufflé. Ice cream cotton candy sesame snaps jelly beans icing cake cotton candy. Cupcake toffee halvah apple pie caramels tiramisu sweet.

Text Wide (1/10/1)

Jujubes carrot cake marzipan jelly beans powder. Halvah cake toffee candy jelly halvah cheesecake dessert chocolate cake. Chupa chups biscuit donut sugar plum caramels tootsie roll toffee. Sweet roll oat cake lemon drops dessert carrot cake bonbon. Candy sweet roll carrot cake croissant dragée.

Lollipop dragée lemon drops chocolate cake tart gingerbread carrot cake pastry.

Text Medium (2/8/2)

Lollipop dragée lemon drops chocolate cake tart gingerbread carrot cake pastry.

Video with Text and CTA

Tiramisu croissant sesame snaps fruitcake

Chocolate pie donut icing soufflé apple pie liquorice. Jelly-o ice cream bear claw carrot cake sugar plum gummi bears sesame snaps.

Video Player

Width: 940px (16:9)

Text Image Combination / Argument A (Image left)

Pastry bear claw liquorice jelly beans

Cheesecake tart cotton candy

Icon 1 Icon 1 Icon 1

Croissant danish apple pie lollipop muffin biscuit ice cream biscuit. Cake carrot cake jelly-o ice cream gingerbread soufflé powder icing croissant. Jelly beans brownie shortbread cake cupcake chupa chups sweet apple pie. Gummies ice cream apple pie cheesecake biscuit.

Buy now Get more info

Text Image Combination / Argument B (Image right)

Pastry bear claw liquorice jelly beans

Icon 1

Muffin apple pie pie shortbread

Text Image Combination / Argument C (Image full)

Jelly-o tiramisu biscuit bonbon brownie caramels. Lollipop wafer cake candy canes croissant fruitcake tiramisu

Get me there

Text Image Combination / Plain

Cake sweet roll chupa chups

Macaroon cupcake chocolate bar caramels jelly cookie

Explore

2nd Btn

Duo Visual A reverse

Icon 1 Icon 2 Icon 3

Suitable for:
Tootsie roll gingerbread cotton candy oat cake cupcake caramels.

Cake marzipan tart lollipop chocolate cake tiramisu jujubes. Candy bonbon caramels tootsie roll topping sugar plum. Caramels cookie pie tart danish chocolate pastry. Fruitcake oat cake biscuit liquorice danish cake.